1. Blind tasting to determine the wine's quality and drinkability. Wines that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the quality factor. Where appropriate they will also be assessed by variety, style, region, and country. London Wine Competition wants to celebrate wines that are both enjoyable and easy to drink.

2. Judges will then determine the value score of the wine based on the quality and its retail price. You don't need to be the cheapest wine on the shelf to offer the best value for money. Far from it. A wine may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a wine at that price point. London Wine Competition will assess each wine for how much value it is offering its customers.

3. The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the wine and its price point. It is how the product is perceived when placed on the wine shelf among thousands of other wines. The London Wine Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention. 

4. The judges can discuss the wine as a whole to help allocate scores in the four judging areas however each judge will give the wine its own score and the average will be taken as the final score.